Fun and colourful, Paris 2020 European Championships’ visual identity that give life to the event philosophy: to inspire the new generation of athletics fans.
The logo combines the Eiffel Tower, the iconic symbol of Paris, and an athletics track. Bringing us to the future, the track unfolds from the “Iron Lady’s” feet towards 2020 and beyond, towards this golden flame which, in its cauldron, will illuminate the French capital in 2024 during the Olympic Games.
“Through its aesthetics and colours, this logo has a strong potential for appropriation, particularly by a young public,” said André Giraud, President of the French Athletics Federation. By organising a Festival of sport around Athletics that unites the generations, we hope to create vocations, support them and contribute to the development of the first Olympic sport and of French sport as a whole“.
A campaign inspired by music festivals
Paris 2020’s objective is to bring people together for them to enjoy fun experiences and to share emotions. A “festival touch” that has inspired our communication campaign.