LIQUI MOLY Official Partner for Paris 2020
The German company specialises in motor oils, lubricants, additives and car care products, join SPAR, Le Gruyère and Toyo Tires as top tier partners for the Championships.
LIQUI MOLY will benefit from a comprehensive rights package leading up to and during the European Championships, which will be staged in the French capital between 25-30 August 2020.
LIQUI MOLY Managing Director Ernst Prost said: “This week in Paris is a great fit for our global brand awareness strategy. It helps to improve visibility beyond our traditional involvements in motor sports. We are proud to be part of the championships when Europe’s best athletes meet.”
European Athletics President Svein Arne Hansen said: “(…) Following on from our announcement in the last few days of extending our partnership with Toyo Tires, this shows that leading brands in Europe believe that our sport projects the qualities they want to be associated with and that they have confidence in European Athletics and its local organisers to deliver successful and innovative events that capture the imagination of the general public.”
Paris 2020 Organising Committee has developped different ranks of sponsorships, which includes as well National Partner (MAIF), Official Supplier (Mondo) and Host Institutions.